Google Channels Facebook With New 'Feed Experience'

Footstep aside, Facebook. Google on Wednesday announced it'southward launching a "new feed feel" in its mobile app designed to aid yous "discover, explore, and stay connected to what matters to you."

The Web behemothic in December first introduced a feed inside the Google app showing things such as sports highlights, news, videos yous might like, new music, and stories to read. Since then, the company improved its machine learning algorithms to "meliorate conceptualize what's interesting and of import to you," Shashi Thakur, vice president of Google search engineering, wrote in a web log post.

"Now, your feed will non only exist based on your interactions with Google, but also cistron in what'southward trending in your surface area and effectually the world," he wrote.

Your feed volition also evolve with you, and show more or less information well-nigh specific topics based on how much Google thinks you care nigh them. "If yous're a photography enthusiast but but casually interested in fettle, your feed will show that," Thakur wrote.

You tin also follow some topics you're interested in correct from Search results. Google will start adding a "Follow" button adjacent to certain types of search results (such equally movies, sports teams, bands and music artists, celebrities, and more than); tap that button to get updates and stories about that topic in your feed.

Google is also making it super easy to learn more almost specific topics you meet in your feed. At the top of every bill of fare, you lot'll run across a header; tap that to search for the topic on Google.

If Google gets it wrong and shows you lot something you lot're not into, y'all can easily unfollow that topic. To exercise that, just tap the card in your feed, or visit your Google app settings.

The new feed experience is available in the Google app for iOS and Android in the U.s.a., and rolling out internationally "in the next couple of weeks."

Search Engine State said Google, with the launch of this new feed feel, is bidding adieu to its Google Now brand, which launched in 2022. And while this new feed experience seems a lot similar Facebook News Feed, Google, naturally, said the 2 are different.

"At a briefing Tuesday in San Francisco, the Google Squad, lead by Ben Gomes, was asked several times almost how these changes compared to the Facebook News Feed," Search Engine Land reported. "The answer was: this is about you lot and your interests, non topics your friends are engaged with."

About Angela Moscaritolo

Angela Moscaritolo

Angela Moscaritolo is PCMag's skilful on fitness and smart home products. Pedagogy yoga for nearly x years has helped her in evaluating a range of continued health products including fitness trackers, heart charge per unit monitors, rowers, smart scales, stationary bikes, strength training machines, treadmills, and more than. Angela also tests smart home devices from her ranch in Florida, including air purifiers, kitchen appliances, and robot vacuums, just to name a few.