Where Can You Buy Ulta Makeup In Dubois Pa

Ulta Beauty plans to double Black-owned brand presence in stores

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By JACQUELINE LAUREAN YATES, GMA

(NEW YORK) — Ulta Beauty plans to amplify the presence of Black-owned brands in its stores this year.

The mass beauty retailer announced on Tuesday that two times every bit many Black-endemic beauty brands volition be available on shelves as a role of its 2021 diverseness and inclusion commitments.

New brands being added to the company's prestigious roster include Blackgirl Sunscreen, Keys Soulcare and Mented Cosmetics.

Briogeo, a Blackness-owned hair care brand, will also exist featured in the store's Salon back bar besides.

In addition to the make doubling the amount of Black-endemic brands represented in its stores, Ulta Beauty too announced actress Tracee Ellis Ross, CEO and founder of Blackness-beauty brand Blueprint, every bit the company'due south diversity and inclusion adviser.

In her new office, Ross will provide counsel, insight and drive accountability with a deep focus on BIPOC brand development, diverse leadership development and supplier diversity.

"I wait frontwards to formalizing an already existing dialogue and partnership effectually diverseness and inclusion with Mary Dillon and the Ulta Beauty team," Ross said in a statement. "This piece of work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our piece of work together volition create foundational change."

Every bit a function of Ulta Beauty's pledge to hold more than space for Blackness-owned brands, the retailer dedicated more than $4 million toward marketing support for its featured brands.

"Actuality as an inclusive make with welcoming experiences for all and an approachable assortment are tenets of how we champion diversity at Ulta Dazzler," Mary Dillon, CEO of Ulta Dazzler, said in a argument. "We accept mapped these commitments to bear upon every facet of our work. Nosotros await forward to sharing more than equally we keep on this journey with steadfast commitment from our teams and our newly established counselor Tracee Ellis Ross, who brings passion, experience and perspective to this important work."

Other of import commitments the make plans to incorporate include introducing routine in-shop training for all shop and salon assembly in March 2021 to reinforce inclusivity and address unconscious bias as well as launching inclusive recruiting efforts with a diverse slate mandate.

"As the country's dazzler retail leader, nosotros believe nosotros have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and bulldoze greater diversity, inclusivity and equity," said Dillon. "Nosotros are securely committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journeying."

Source: https://www.connectradio.fm/abc-business/ulta-beauty-plans-to-double-black-owned-brand-presence-in-stores

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